(Free pdf) Billions: Selling to the New Chinese Consumer
♛ Tom Doctoroff ♛
#1120307 in eBooks 2015-04-07 2015-04-07File Name: B00TOBYU5C
0 of 0 people found the following review helpful. Five StarsBy James BergstromGave me great insights into a market that I plan to enter.2 of 2 people found the following review helpful. Hire this guy for your ad campaign!By Donald HsuLove this book. Focus group, quantitative analysis, qualitative research, or any else you learned in the Marketing Research course at the MBA curriculum, may not work in China. WIth 1.3 billion customers, this is the dream market for any multinational corporationsFrom Publishers WeeklyNarrower than the title suggests, this book covers only the branding of consumer items through print and television campaigns. There's no discussion of marketing, pricing, distribution or product design, nor media other than print and television, nor niche or wholesale sales.This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese... [PDF.lk42] Billions: Selling to the New Chinese Consumer Rating: 4.92 (559 Votes)
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You can specify the type of files you want, for your gadget.Billions: Selling to the New Chinese Consumer | Tom Doctoroff. I really enjoyed this book and have already told so many people about it!
