[Download pdf] Body of Truth: Leveraging What Consumers Can't or Won't Say
• Dan Hill •
#2618652 in eBooks 2008-04-21 2008-04-21File Name: B004Z0SWVA
9 of 10 people found the following review helpful. It changed my thinking about consumer research.By Joseph S. ZagorskiYou might think a book about measuring sensory responses to advertising stimuli would be either A) dry and boring or B) a soft-peddle pitch to get you to buy some expensive consulting gig rigged for sensory measurement...but this book is neither. It's a well-written, entertaining, thought-provoking and practical guide to re-thinking your approach to message development. Dr. HFrom the Inside FlapMany marketers assume that consumers are rational beings who choose products based on their perceived benefits. However, new research shows that much of the decision-making process happens subconsciously, based on the consumerrsquo;s emotional and sensory responses to a product.In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumersrsquo; real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumersrsquo; true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional respo... [PDF.ar34] Body of Truth: Leveraging What Consumers Can't or Won't Say Rating: 4.65 (568 Votes)
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You can specify the type of files you want, for your device.Body of Truth: Leveraging What Consumers Can't or Won't Say | Dan Hill. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
