#1235567 in eBooks 2011-07-13 2011-07-13File Name: B005ZIPQ0Q
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify... [PDF.fz03] Cause Marketing For Dummies Rating: 3.63 (516 Votes)
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