(Free and download) The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
♛ Leigh Caldwell ♛
#772789 in eBooks 2012-09-28 2012-09-28File Name: B00AFT2DO2
1 of 1 people found the following review helpful. Slam bam thank you ma'am get onto the business of pricing!By RV52This is a VERY quick and VERY good overview of pricing techniques and very much tilted towards action and practicality. For anyone who just needs some quick advice and needs to get on with it - the book is spot on.Leigh used a literary storytelling technique in her book that I personally did not care for. On one hand she was TOTALLY up front about it saying it just that - a useful,About the AuthorLeigh is a pricing expert and leading researcher in behavioural economics, writing the UK's most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of IOne of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customerrsquo;s personal and financial circumstances affect their willingness to pay? Using The Psychology of Price, you can discover why price is a psychological issue ndash; and how to make the most of that knowledge. Written b... [PDF.wp31] The Psychology of Price: How to use price to increase demand, profit and customer satisfaction Rating: 3.97 (434 Votes)
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You easily download any file type for your device.The Psychology of Price: How to use price to increase demand, profit and customer satisfaction | Leigh Caldwell. Which are the reasons I like to read books. Great story by a great author.
