[Mobile library] Monster Loyalty: How Lady Gaga Turns Followers into Fanatics






#668703 in eBooks 2013-05-02 2013-05-02File Name: B00B1FG958

1 of 1 people found the following review helpful. Good marketing promotional info for everyone, not just aspiring pop starBy Nicole ChardenetThought this was a very good analysis of how Lady Gaga has become such a huge success. Love her or hate her (and, as one who's far outside her age demographic, I don't have much of an opinion of her as a performer) she is one helluva marketer and promoter. It amazes me how she has time to do everything she does, between tweeting her own tweets and reachin"A thought-provoking, well-executed look at one of the biggest music sensations of this generation."mdash;Publishers Weeklyldquo;The juxtaposition of Lady Gagarsquo;s outreacute; antics with Jackiersquo;s useful, detailed, and actionable insights make for a breakthrough. This is a business book foFamous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she...


[PDF.pf25] Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Rating: 4.65 (580 Votes)

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You easily download any file type for your device.Monster Loyalty: How Lady Gaga Turns Followers into Fanatics   |  Jackie Huba.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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