#2659024 in eBooks 2012-05-23 2012-05-23File Name: B004W7DNWO
0 of 0 people found the following review helpful. Five StarsBy CustomerOn time delivery and it was cleared every things5 of 6 people found the following review helpful. DisappointingBy Jim KayalarThere's an old Texan saying " All hat and no cattle". That's how I felt after reading this book. Who is the book written for? If you are an academic, there is too little empirical data. If you are a destination marketing professsional, there is hardly anything you can gain from reading this book. If y'Destination Branding' fulfils a role of illuminating an area of tourism marketing that few experience first hand. It provides a useful case based text for more advanced undergraduate students as well as those interested in understanding how and why governments around the world spend $350 millionThis textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive d... [PDF.ce69] Destination Brands Rating: 4.70 (791 Votes)
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