(Library ebook) The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy






#659741 in eBooks 2011-09-08 2011-09-08File Name: B004RKXHGI

0 of 0 people found the following review helpful. I didn't know what tanning meant until...By Good NomadI didn't know what to expect out of this book, I bought it as a recommendation from VC Ben Horowitz of a16z.This is by far the best book on marketing I've read yet. The importance of cultural influences and historical context intertwined with an authentic voice are the keys to Stoute's Midas touch and deep understanding in what makes things cool to the masses.This is a book that mixes historThe business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday ...


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You can specify the type of files you want, for your gadget.The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy   |  Steve Stoute. Which are the reasons I like to read books. Great story by a great author.

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