[Read download] Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
♥ Koen W. De Bock ♥
#2670688 in eBooks 2016-03-23 2016-03-23File Name: B01DCDFDUI
This is a great book for Masters or doctoral students, academics and practitioners interested in learning the cutting-edge knowledge in database marketing. It provides a comprehensive coverage on the recent advances in the methods and applications in the area. The topics are interesting, relevantWhile the definition of database marketing hasnrsquo;t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marke... [PDF.hh72] Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships Rating: 3.68 (541 Votes)
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