(Read free ebook) Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces)
• Miriam Greenberg •
#1234032 in eBooks 2009-09-10 2009-09-10File Name: B000SK5BOW
2 of 3 people found the following review helpful. serious research about urban transformationsBy veronicaI recommend the book. It's an important research about NY transformation during the last decades. Sociologists, urban architects and urban antropologists will enjoy it.0 of 1 people found the following review helpful. Five StarsBy ccterrific18 of 18 people found the following review helpful. First rateBy S. ShermanYou often hear in academia that cultural analysis should be better integrated"A cunning, wonderfully dialectical analysis" - Mike Davis, Professor of History, University of California, Irvine nbsp;"I love New York. I am equally taken by Miriam Greenberg's fascinating account of how powerful political interests invented this famous slogan as a strategy for asserting their cWinner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize ma... [PDF.nz94] Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces) Rating: 4.83 (521 Votes)
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