[Ebook pdf] Create, Convince, Connect: Fundamentals of Advertising, Branding and Communication






#1641197 in eBooks 2010-04-15 2012-03-01File Name: B00BARLF3I

About the AuthorJouml;rg Dietzel began his career in Advertising in 1990, after training as a newspaper and broadcast journalist in Bonn and London. In 2002, he was headhunted by BBDO Asia Pacific for the position of Regional Business Development Director, and later became Multinational Client ManaCreate, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across. Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-b...


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