[Get free] The Alignment Factor: Leveraging the Power of Total Stakeholder Support






#1948796 in eBooks 2012-03-29 2012-03-29File Name: B007ZZ2E7U

0 of 0 people found the following review helpful. interesting!By IngeCees van Riel wrote a very interesting book on stakeholders alignment and the Role of corporate communication in this matter! The only thing the book lacks is a description on how you do iT in reality...0 of 0 people found the following review helpful. Outstanding!!!By leesaA must have for any reputation management professional seeking a practical guide to building stakeholder alignment. Van Riel has the power to simplify comAbout the AuthorCees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.Supported throughout by lively examples, this book contains guidance for implementing strategi...


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