[DOWNLOAD] Marketing to the New Majority: Strategies for a Diverse World
☆ David Burgos, Ola Mobolade ☆
#822331 in eBooks 2011-08-02 2011-08-02File Name: B0050IFR7S
0 of 0 people found the following review helpful. Five StarsBy BerniceGreat book2 of 3 people found the following review helpful. Easy read - current insightsBy LilyThis is a great 'crash course' on the state of multicultural marketing in the United States with a valuable snapshot of of international multicultural marketing as well. Great for anyone in the marketing world who realizes that straight translations and providing culturally relevent marketing efforts are not hitting the mark with thToday, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that re... [PDF.by18] Marketing to the New Majority: Strategies for a Diverse World Rating: 4.80 (704 Votes)
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You can specify the type of files you want, for your device.Marketing to the New Majority: Strategies for a Diverse World | David Burgos, Ola Mobolade. I really enjoyed this book and have already told so many people about it!
