[FREE] Emotion Marketing: The Hallmark Way of Winning Customers for Life
·•●- Scott Robinette, Claire Brand ·•●-
#1784888 in eBooks 2001-01-20 2001-01-20File Name: B000FA5LZ4
0 of 1 people found the following review helpful. Two StarsBy Pamhaven't read it all yet but what I read help understand more.3 of 4 people found the following review helpful. More insight in Emotionn MarketingBy Yeung Shuk Kan, FionaI get lots of insight about emotion marketing from this book.In fact, the term of "Emotion marketing" is new to me, after I read this book, I found that many products or commercials are already used this concept to sell the product, such as Hallmark and McDonald's.From the Back Cover"Hallmark opens a door to a strategy that all businesspersons know is critical but are unwilling to admit publicly.... This book provides solid direction on how to tap the power of emotion to gain competitive advantage."shy;shy;J. Michael McIntyre, Sr. Vice President, Hunter BusiTo its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capturemdash;the customerrsquo;s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the ... [PDF.ie94] Emotion Marketing: The Hallmark Way of Winning Customers for Life Rating: 3.89 (560 Votes)
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You easily download any file type for your device.Emotion Marketing: The Hallmark Way of Winning Customers for Life | Scott Robinette, Claire Brand. Just read it with an open mind because none of us really know.
