(Free read ebook) Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
☆ Leonard H. Hoyle ☆
#2282297 in eBooks 2002-05-23 2002-05-23File Name: B000PY4MFA
4 of 4 people found the following review helpful. Good resource despite being 9 years old...By JOHN J MITCHELLHaving just bought about 10 books related to event marketing on , to brush up on my chops a little, I've been finding most of them to be somewhat useless. This book was better than most, despite being 2002 release. Lots of good general info on sponsorships, basic PR, market segmentation analysis, and promotion.I say buy it used, save some money, and enjoy the other books in this series.From the Back CoverTHE WILEY EVENT MANAGEMENT SERIES The first complete guide to launching a highly visible event marketing campaign Practical strategies and resources for achieving greater results! Event Marketing provides the most effective tools for carrying out every phase of a successful, iAuthored by a well-known figure in the field.Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.Individual chapters address the differences involved in marketing different types of events.Examines future trends and key issues such as how to reach new event attendees.Includes appendices with sample forms, contracts, and more. [PDF.gp01] Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Rating: 3.77 (557 Votes)
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