(Free) Entrepreneurship Marketing: Principles and Practice of SME Marketing
☆ From Routledge ☆
#1852337 in eBooks 2010-12-02 2010-12-02File Name: B004OBZSIK
'This book on Entrepreneurship Marketing is a timely addition to the growing literature on Entrepreneurship. The depth and breadth of coverage of marketing in the book by eminent authors is excellent. The layout and succinctness of the chapters allows the reader to quickly absorb new materials andSmall and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector.Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providi... [PDF.yb02] Entrepreneurship Marketing: Principles and Practice of SME Marketing Rating: 3.89 (407 Votes)
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You can specify the type of files you want, for your gadget.Entrepreneurship Marketing: Principles and Practice of SME Marketing | From Routledge. A good, fresh read, highly recommended.
