[Ebook pdf] Converge: Transforming Business at the Intersection of Marketing and Technology
❀ Bob W. Lord, Ray Velez ❀
#720959 in eBooks 2013-04-11 2013-04-11File Name: B00CG2LN24
2 of 2 people found the following review helpful. Marketing technology now wags the dogBy Michael SagalynIn recent years, marketing technology budgets have exploded. Converge frames this emerging trend in a fresh way, and so delivers insights that you can apply at the office tomorrow. Authors Lord and Velez of the digital agency Razorfish introduce the new triple helix of marketing science--a structure whose intertwined strands (creativity, technology, and media) are connected by an array of neStands out from other marketing books by offering valuable insights into the vast changes that are upending a broad range of industries provide[s] a fresh lens for evaluating an industry in rapid transformation. (Financial Times, May 2013)From the Inside FlapMarketing and technology have been twoThe leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their fi... [PDF.jq64] Converge: Transforming Business at the Intersection of Marketing and Technology Rating: 3.91 (660 Votes)
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You can specify the type of files you want, for your device.Converge: Transforming Business at the Intersection of Marketing and Technology | Bob W. Lord, Ray Velez. I was recommended this book by a dear friend of mine.
