(Get free) Public Relations in India: New Tasks and Responsibilites
• J V Vilanilam •
#3697202 in eBooks 2011-07-12 2016-08-22File Name: B01L1UX5NQ
The book is interestinghellip;thought provokinghellip;.a must read for policy makers, business barons, and the public relations personnel. (Journal of Marketing Communication)The book guides us with a learned hand through the imperative of todayrsquo;s integrated, holistic communication strategiePublic Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century. Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is back... [PDF.dy40] Public Relations in India: New Tasks and Responsibilites Rating: 3.69 (544 Votes)
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