[Download free pdf] Dictionary of Advertising and Marketing Concepts
• Arthur Asa Berger •
#3651301 in eBooks 2016-07-01 2016-07-01File Name: B01HTW10J6
ldquo;Regardless of whether you know a good ad from a bad one, if yoursquo;re contemplating advertising or marketing as a career, want to learn more about it and some of its intricacies, or are simply just generally interested in what the business is about, Arthur Bergerrsquo;s Dictionary of AdverFrom AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultu... [PDF.en46] Dictionary of Advertising and Marketing Concepts Rating: 3.61 (407 Votes)
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