[Pdf free] Die Kano-Analyse - eine branchenuuml;bergreifende Lauml;ngsschnittanalyse (German Edition)






#3736324 in eBooks 2012-10-18 2012-10-18File Name: B01HE6H6A4

Bachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Ernst-Abbe-Hochschule Jena, ehem. Fachhochschule Jena, Sprache: Deutsch, Abstract: Kundenzufriedenheit, in den achtziger Jahren erstmals als Marketingthematik aufgekom-men, ist heutzutage weder aus Theorie noch Praxis wegzudenken. Vor allem die positive Auswirkung der Kundenzufriedenheit auf den Unternehmenserfolg erklauml;rt ihre hohe Bedeutungskraft. Doch w...


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