[E-BOOK] Contemporary Selling: Building Relationships, Creating Value
♛ Mark W. Johnston, Greg W. Marshall ♛
#366231 in eBooks 2016-02-19 2016-02-19File Name: B01BYMGZ1K
0 of 0 people found the following review helpful. Excellent book. Ordered it for my Professional Selling class ...By CustomerExcellent book. Ordered it for my Professional Selling class (undergraduate). Every concept is easy to understand.0 of 0 people found the following review helpful. MOE MOE MOE How do you like me?By vincent lealGood from what I have seen so far.0 of 0 people found the following review helpful. Five StarsBy omarVery good quality."This is an excellent textbook that I have been using in my 'Personal Selling and Sales Management' classes since 2005! Up-to-date, balanced coverage of broader business issues pertaining to sales; techniques and technology of sales; and sales management. My students have commended the text materiContemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizati... [PDF.sn18] Contemporary Selling: Building Relationships, Creating Value Rating: 4.60 (789 Votes)
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