(Read free) Authenticity: The Head, Heart, and Soul of Selling






#957976 in eBooks 2014-05-06 2014-05-06File Name: B00FX7R1NE

2 of 2 people found the following review helpful. The best sales book on the market today!By Julie HutchinsonI have been in sales and sales management for over 25 years. I studied sales trainings and incorporated cuttting edge ldquo;soft skillsrdquo; into my tool box. When I came across this book I was so impressed that Ron Willingham put together a sales methodology and system that incorporates the whole person. Ronrsquo;s book gets to the heart of the matter; value based selling from an aut"Authenticity guides one to create a strong personal character, lovingly put into service to the larger whole of humanity, as a rich foundation for a satisfying and successful life in all fields of endeavor."mdash;William A. Tiller, Ph.D., Professor Emeritus, Stanford University, author of ScienceMost sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:bull; The what: knowing the product, the industry, and the competitionbull; The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downsbull; The why: understanding the customerrsquo;s purpose, intention, values, inne...


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You can specify the type of files you want, for your gadget.Authenticity: The Head, Heart, and Soul of Selling   |  Ron Willingham. Which are the reasons I like to read books. Great story by a great author.

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