• Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon •
#1836668 in eBooks 2012-11-12 2012-11-12File Name: B00ABKGM8S
0 of 0 people found the following review helpful. Any marketing professor using this book does not understand modern ...By CustomerAny marketing professor using this book does not understand modern marketing is ignoring the outside world. If you're professor intends to use to book, tell them that there are more books outside of this realm that are more practical relevant to your education."Marketing Research: Text and Cases provides students of marketing and communications with an essential handbook that summarises the main issues in each topic, including addressing business and management problems, secondary and primary data collection and data analysis. The reader is guided throuIdentifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at ... [PDF.bd38] The Essentials of Marketing Research Rating: 3.70 (705 Votes)
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