[Free read ebook] La investigacioacute;n de mercados: claves para conocer los insights del consumidor (Notas teacute;cnicas universitarias) (Spanish Edition)






#2045346 in eBooks 2016-02-22 2015-03-27File Name: B01CCYMD5G

En los momentos actuales, tomar decisiones que esteacute;n basadas uacute;nicamente en la intuicioacute;n y en la experiencia supone asumir un riesgo adicional e innecesario. La investigacioacute;n de mercados proporciona la informacioacute;n necesaria y uacute;til para tomar decisiones en situaciones de gran incertidumbre. La labor de un investigador se centra en buscar, descubrir y analizar la informacioacute;n que el responsable de marketing necesita para conocer mejor a sus consumidores.


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