[Read ebook] The Foundations of Marketing Practice: A history of book marketing in Germany (Routledge Studies in the History of Marketing)
✿ Ronald A. Fullerton ✿
#3691114 in eBooks 2015-12-22 2015-12-22File Name: B019H3GGU8
'Few others alive today "do" marketing history as well as Ron Fullerton. In addition to being an intellectual tour de force as regards nineteenth century German book publishing, Foundations is also an important scholarly contribution that all but demolishes the long prevailing ethnocentric view ofBetween 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishersrsquo; dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developedmdash;decades before there was any wri... [PDF.ud71] The Foundations of Marketing Practice: A history of book marketing in Germany (Routledge Studies in the History of Marketing) Rating: 4.87 (458 Votes)
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