[Free] Marketing Management: A Value-Creation Process
♛ Alain Jolibert, Hans Muuml;hlbacher, Laurent Flores, Pierre-Louis Dubois ♛
#2885477 in eBooks 2012-07-31 2012-02-10File Name: B00ZXFGF1K
"With its central focus on value creation and competitive positioning, this book is a welcome addition to the growing literature on marketing management which sees marketing as a process rather than simply a business function. Backing up the principles discussed with a clear tool kit of techniquesMarketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing ... [PDF.lo79] Marketing Management: A Value-Creation Process Rating: 4.75 (482 Votes)
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You can specify the type of files you want, for your gadget.Marketing Management: A Value-Creation Process | Alain Jolibert, Hans Muuml;hlbacher, Laurent Flores, Pierre-Louis Dubois. A good, fresh read, highly recommended.
