[Download free ebook] Sustainable Marketing: Managerial - Ecological Issues






#3075298 in eBooks 1999-02-02 2013-05-14File Name: B00Y3JGPE4

0 of 0 people found the following review helpful. Very good book. Thank youBy Haiyan SongVery good book. Thank you. Wish it includes chapters as how to measure sustainable marketing performance and how to measure perceived stakeholder values.There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseas...


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