[Mobile pdf] The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives
☆ Michael J. NICK ☆
#889712 in eBooks 2011-06-18 2011-06-18File Name: B00512PMIC
13 of 13 people found the following review helpful. Selling to the CEOBy Jim Estill"C-level executives make buying decisions based on the strategic effect that a purchase will have on a set of key financial metrics or levers." The book makes a compelling case for using Metrics when selling- things like Return on Assets, Return on Investment, Earnings, Debt to Equity ratios etc.Nick suggests that you need to know how your product or service impacts these metrics. And understanding your strengtFrom the Inside Flap As economic realities press ever more forcefully on business, executives will be keenly aware of the specific financial ramifications of every large buying decision. In fact, theyrsquo;re unlikely to pull the trigger without the direct and detailed involvement of their ownSell to the C-suite by speaking their languagehellip;. With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. These days, it is crucial for sales professionals to understand the financial metrics senior level executives use to make strategic buying decisions and be able to communicate the positive effect their products or services will have on a companyrsquo;s financial statements. This book shows readers how to build a convincing business... [PDF.po30] The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives Rating: 4.85 (608 Votes)
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You easily download any file type for your gadget.The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives | Michael J. NICK. Which are the reasons I like to read books. Great story by a great author.
