[Free read ebook] Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series)






#104003 in eBooks 2015-03-27 2015-03-27File Name: B00VA7H7OE

The cases presented in the third edition of Richardson and Hintonrsquo;s Applied Public Relations will appeal to faculty and students alike. Organized by stakeholder group, the cases are fresh, involving a wide range of organizations and activists, and sure to provoke dynamic class discussions aboWith its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practi...


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