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About the AuthorR. Panneerselvam, PhD, is Professor, Department of Management Studies, School of Management, Pondicherry University, Puducherry, India. He has been Head of the Department, and Dean of School of Management, Pondicherry University. He has more than three decades of teaching and researThis comprehensive text designed for MBA, MCom, MA (Economics), MA (Sociology) and PhD (Management, Commerce, Economics, and Engineering) courses continues to give complete account of concepts and statistical tools of research methodology in its Second Edition. The textbook also serves as a reference for consultants to carryout projects/consultancies in industries or service organizations. DISTINGUISHING FEATURES OF THE BOOKbull; Written in an easy to read stylebull; Each technique is illustrat...


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