(Read free ebook) Adventures in Misplaced Marketing
☆ Herbert Rotfeld ☆
#1832449 in eBooks 2001-09-30 2001-09-30File Name: B000RQA21E
"Adventures in Misplaced Marketing takes a realistic, but not pessimistic, view of the marketing concept and its applications across a range of marketing activities, including its recent adoption in many non-traditional and non-commercial fields....this book should be prescribed as compulsory readThe modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predispositions. It cannot guarantee s... [PDF.lt29] Adventures in Misplaced Marketing Rating: 4.84 (767 Votes)
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