(Mobile library) Brand Rituals: How Successful Brands Bond With Customers For Life
▲ Zain Raj ▲
#2018910 in eBooks 2012-01-24 2015-04-14File Name: B00WVOA5V2
1 of 1 people found the following review helpful. Strategies for establishing habitual consumer behaviorBy JATINDER SINGHZain Raj continues to be at the forefront of marketing innovation, and is someone who has his finger on the pulse. Brand Rituals shows how the definition of ldquo;valuerdquo; has changedmdash;that consumers control the conversation, and that they no longer want to be sold to. It goes on to provide a pragmatic road map for building ldquo;valuerdquo; in this new world economy vZain demonstrates the critical need to understand the importance of creating and sustaining Brand Rituals and offers insight into the strategic approach to do so-Julie Gardner, EVP, Chief Marketing Officer, Kohl's Department Stores Zain's insights on the need for brands to create deeper, more meanIn Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about c... [PDF.fh64] Brand Rituals: How Successful Brands Bond With Customers For Life Rating: 4.82 (614 Votes)
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You can specify the type of files you want, for your gadget.Brand Rituals: How Successful Brands Bond With Customers For Life | Zain Raj.Not only was the story interesting, engaging and relatable, it also teaches lessons.
