[Read free ebook] Healthcare Relationship Marketing: Strategy, Design and Measurement
☆ Ira J. Haimowitz ☆
#2040553 in eBooks 2016-04-22 2016-04-22File Name: B01ENQ3KNK
1 of 1 people found the following review helpful. Excellent Overview, Handbook Reference -- applicable across many industriesBy Zaheer BenjaminDr. Haimowitz has written a practical and indispensable handbook and reference for Relationship Marketing practitioners, managers, and newcomers. While the focus is on Relationship Marketing (RM) in the Healthcare industry, I estimate that more than half of the material is directly applicable to other industries such as Packaged Goods and Financial Ser'Dr Haimowitz has done a wonderful contribution to the field of health care marketing and research. In this book he brings his wealth of industry experience and knowledge into academic focus with practical and realistic examples. It is a "must have" for educators and students of health care marketIn recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This ... [PDF.nb68] Healthcare Relationship Marketing: Strategy, Design and Measurement Rating: 4.62 (714 Votes)
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You easily download any file type for your device.Healthcare Relationship Marketing: Strategy, Design and Measurement | Ira J. Haimowitz. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
