[FREE] Customer Centricity. Ein neuer Ansatz? (German Edition)






#3884077 in eBooks 2014-04-15 2014-04-15File Name: B00WI95RAY

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, FOM Essen, Hochschule fuuml;r Oekonomie Management gemeinnuuml;tzige GmbH, Hochschulleitung Essen fruuml;her Fachhochschule, Sprache: Deutsch, Abstract: Nach dem Wandel vom Transaktions- zum Beziehungsmarketing muuml;ssen Ressourcen heutzutage so eingesetzt werden, dass Unternehmen effektive Antworten auf sich stetig wandelnde Kundenbeduuml;rfnisse bieten un...


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