[Mobile ebook] The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
♥ Adrian C. Ott ♥
#603355 in eBooks 2010-07-25 2010-08-10File Name: B003V1WU8K
3 of 3 people found the following review helpful. A must-have book for any executive, consultant or marketer who needs to remain relevant and connected to customersBy Sherry J. PrescottIn today's society, a marketer's challenge is to connect with a customer that is moving as fast as our technologies are. With customers being bombarded by constant information from digital technologies, it's evident that our customer is always connected with increasing amounts of competing information, making itFrom Publishers WeeklyRemember the old adage "time is money"? It's outdated, argues Ott, a consultancy firm CEO; time is now much more important than money to consumers. It is also a consistently overlooked and misunderstood factor driving buying decisions, and companies that build their products oTime is not money. Time is more important than money.Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone--from CEOs to soccer moms--is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours. In The 2... [PDF.qt56] The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy Rating: 4.62 (462 Votes)
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You can specify the type of files you want, for your device.The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy | Adrian C. Ott. Which are the reasons I like to read books. Great story by a great author.
