(Download free pdf) Sales Promotion Decision Making: Concepts, Principles, and Practice
• Steve Ogden-Barnes, Stella Minahan •
#1555055 in eBooks 2015-01-12 2015-01-12File Name: B00S5GJ3JA
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited unders... [PDF.dn91] Sales Promotion Decision Making: Concepts, Principles, and Practice Rating: 3.88 (409 Votes)
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