[Get free] Advertising: A Very Short Introduction (Very Short Introductions)






#881619 in eBooks 2010-06-24 2010-06-24File Name: B005FVPF0E

0 of 5 people found the following review helpful. Three StarsBy Brendaschool work... :)About the AuthorWinston Fletcher is Founder Chairman of the World Advertising Research Center, Vice President of the History of Advertising Trust, and Visiting Professor of Marketing at the University of Westminster.How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and indoing so, dispels some of the myths and m...


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You can specify the type of files you want, for your device.Advertising: A Very Short Introduction (Very Short Introductions)   |  Winston Fletcher. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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