(Download free pdf) Branding for the Public Sector: Creating, Building and Managing Brands People Will Value
☆ Paul Temporal ☆
#1773600 in eBooks 2014-11-20 2014-11-20File Name: B00PZZS3TA
From the Inside Flap"Defining our brand strategy was an essential prerequisite in promoting the UK as an innovative country. Setting out a clear proposition helped us to ensure that our activities were targeted at the right audiences in the right way. Paul Temporal helped greatly in this process whHow to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a... [PDF.sg26] Branding for the Public Sector: Creating, Building and Managing Brands People Will Value Rating: 3.95 (666 Votes)
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