(Download pdf ebook) Communicating Sustainability for the Green Economy
♛ Lynn R Kahle, Eda Gurel-Atay ♛
#2855799 in eBooks 2015-01-28 2015-01-28File Name: B00SV94SSC
0 of 0 people found the following review helpful. A must read for anyone concerned about messaging and the environmentBy Lenore FrenchThe published results of a 2011 conference themed on the subject of the challenges and benefits of communicating sustainability to consumers. The chapters are carefully researched and organized for a thorough analysis of all facets of the subject -- from defining "sustainability" as it relates to consumers, to the current consumer marketing environment to ideas"Communicating Sustainability for the Green Economy provides fundamental and advanced insights into the psychology of 'green' consumption and establishes the link between consumer psychology and marketing communication. The book is a captivating study of the dynamic reasons behind our perceptions,With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges... [PDF.xx82] Communicating Sustainability for the Green Economy Rating: 3.74 (407 Votes)
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