(Mobile book) Marketing Strategy and Competitive Positioning: London College of International Business Studies (LCIBS)
• Graham Hooley, Brigitte Nicoulaud, Nigel F. Piercy •
#710240 in eBooks 2014-09-08 2014-09-08File Name: B01M2AGZ1K
From the Back Cover Hooley et al, Marketing Strategy and Competitive Positioning 5e Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and iMarketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation ndash; the identification of... [PDF.nd22] Marketing Strategy and Competitive Positioning: London College of International Business Studies (LCIBS) Rating: 4.75 (557 Votes)
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