[Read free ebook] Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book






#2055312 in eBooks 2014-10-28 2014-10-28File Name: B00OYTBVW4

The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to ldquo;trade uprdquo; in some areas ndash; to pay a premium price for products and services that provide a greater level of...


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