#1275610 in eBooks 2010-05-14 2010-05-14File Name: B008FZ0S3Q
1 of 1 people found the following review helpful. Key Account Plans is very user friendlyBy Chris LaPakAs the head of a global key account group I bought this book as a guide to help provide a framework for my teams in their planning and execution. There are numerous concepts and ideas that can be used as well as concrete examples of forms and processes that can be applied. There is a lot of value there and you don't have to reinvent the wheel.0 of 0 people found the following review helpful.From the Back CoverTo manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the boTo manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully d... [PDF.hm66] Key Account Plans Rating: 4.78 (628 Votes)
