(Free download) Handbook of Strategic Account Management: A Comprehensive Resource






#1453947 in eBooks 2014-03-17 2014-03-17File Name: B00J4B4KI4

1 of 1 people found the following review helpful. For Big CompaniesBy TwowheelzThe book is very academic. That said, there are practical applications one can take away. The examples are almost all large, multinational companies and the research and information is geared toward them. The book will be beneficial to those executives running these companies or to those doing business with large multinationals. Small businesses will see limited benefits.0 of 0 people found the following review helpfFrom the Inside Flapldquo;Todayrsquo;s strategic, key and global account management professionals owe thanks to a small community of academic researchers who, over the past three decades, have been pioneers in identifying, cataloguing and analyzing the selling and business management practices of aA compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Handbook of Strategic Account Manage...


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You easily download any file type for your device.Handbook of Strategic Account Management: A Comprehensive Resource   |  Diana Woodburn, Kevin Wilson. A good, fresh read, highly recommended.

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