(Read download) Indispensable: How To Become The Company That Your Customers Can't Live Without
✿ Joe Calloway ✿
#869789 in eBooks 2007-04-27 2007-04-27File Name: B000PY4IT0
0 of 0 people found the following review helpful. Meh.By LalabakesThis book is okay - to be honest, I thought the case studies would have more facts and figures and statistics, but they were just his opinions of places he frequents (and the companies featured are probably his clients, which means he's obviously biased). He also kept reiterating the same basic points over and over again - I guess just to make sure he filled enough pages with ink. The points in the book are so general and basic tFrom the Inside FlapIntense business competition has made many products and services interchangeable, and made price the ultimate determinant for consumers. When customers know they can get the same product at a lower price from someone else, they will. That is, unless you give them something theyA five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensab... [PDF.xq39] Indispensable: How To Become The Company That Your Customers Can't Live Without Rating: 4.81 (577 Votes)
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You easily download any file type for your gadget.Indispensable: How To Become The Company That Your Customers Can't Live Without | Joe Calloway. A good, fresh read, highly recommended.
