#1930491 in eBooks 2007-02-07 2007-02-07File Name: B00VX8X99C
0 of 0 people found the following review helpful. The best book on team sports marketingBy StellagirlExceptionally well-written, comprehensive guide to team sports marketing. The author blends classical marketing (identify your target market) with insights unique to the industry (Moms decide where families go on outings, so if you're targeting families, make sure your venue appeals to Mom).Every sports team marketer should read this book!0 of 0 people found the following review helpful. Great B"Kirk's firsthand experience in working with teams and sponsors has given him an insight into what makes a successful sports marketing partnership, and that experience and insight is on full display in this book."-- John Vidalin, Vice President, Sales and Marketing, Houston Texans"This book sets tSome might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where c... [PDF.bb03] Team Sports Marketing Rating: 4.69 (586 Votes)
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You can specify the type of files you want, for your device.Team Sports Marketing | Kirk Wakeland. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
