(Read download) Tobacco Goes to College: Cigarette Advertising in Student Media, 1920ndash;1980






#2980763 in eBooks 2014-03-11 2014-03-11File Name: B00IXWVQ0K

"a tremendous amount of insight and detail. Highly recommended"--Choice.About the AuthorElizabeth Crisp Crawford is an assistant professor in the Communication Department at North Dakota State University in Fargo. Her research has been published in Journalism and Mass Communication Educator, SociaThis is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industryrsquo;s strength was so great many doubted whether student newspapers and other campus media could survive without them. When the Tobacco Institute, the organization that governed the industr...


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