[Download] The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage: In Print, Online ... (Marketing/Sales/Advertising Promotion)
✿ David R. Yale, Andrew J. Carothers ✿
#1637485 in eBooks 2001-05-25 2001-05-25File Name: B00IHCG1ZQ
Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicistsshy;shy;--database... [PDF.bu49] The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage: In Print, Online ... (Marketing/Sales/Advertising Promotion) Rating: 3.59 (526 Votes)
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