[Download free pdf] Pricing: Segmentation and Analytics (Marketing Strategy Collection)






#1227776 in eBooks 2012-01-18 2012-01-18File Name: B0149MC36S

2 of 2 people found the following review helpful. Well-written and Succinct!By KṛṣṇaKāntThis book deserves a 5-star rating because there is so much of clear and concise information in 110 pages, with absolutely no irrelevant or unwanted stuff, that anyone can read and understand in a day!6 of 6 people found the following review helpful. Lean, to the point and a great introduction to the pricing analytics practiceBy Aroon JhamPricing segmentation and analytics is an excellent introductionAbout the AuthorTudor Bodea Dr. Tudor Bodea is an Assistant Professor in the Operations Group at the University of Groningen, Faculty of Economics and Business. He earned his Ph.D. in Civil Engineering at the Georgia Institute of Technology, with an emphasis on transportation systems, logistics andPricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist's viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use this powerful science; the c...


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You can specify the type of files you want, for your device.Pricing: Segmentation and Analytics (Marketing Strategy Collection)   |  Tudor Bodea.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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