[Online library] Customer Relationship Management in Electronic Markets
·•●- Gopalkrishnan R Iyer, David Bejou ·•●-
#4481214 in eBooks 2014-02-04 2014-02-04File Name: B00IOPYYTQ
"Extremely helpful for business people and university faculty." -- James E. Littlefield, PhD, Professor of Marketing, Virginia Polytechnic Institute and State University, BlacksburgDiscover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, da... [PDF.qc05] Customer Relationship Management in Electronic Markets Rating: 4.69 (540 Votes)
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