(Read download) Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
• Carlos Hidalgo •
#432100 in eBooks 2015-11-16 2015-11-16File Name: B0149787CW
0 of 0 people found the following review helpful. Many pragmatic examples of modern B2B demand generation from an expert in the fieldBy Randall ByrneThis is an excellent, modern book that provides excellent, pragmatic advice as to how to transform the B2B marketing function to match the way customers go about buying these days. The author's extensive experience is shared in a way that is actionable for many marketing (and sales) leaders, yet also points out prior experiences that did not work"Carlos deftly breaks down both the new and classic challenges to building programs that continuously deliver demand through sales and marketing, all while actually differentiating your product or service from the pack. This book is as thorough as it is accessible. I would recommend it to anyone wCarlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book. [PDF.bs93] Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer Rating: 4.60 (631 Votes)
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