#108881 in eBooks 2014-02-20 2014-02-14File Name: B00HZ3B0TK
0 of 0 people found the following review helpful. Thumbs downBy ahPass0 of 0 people found the following review helpful. NoBy Grace B.I hate this book and the way it's organized.0 of 0 people found the following review helpful. Two StarsBy McKennaThis was not the correct book I needed and it was a hassle to return itAbout the AuthorCurrently Kenan Professor at the University of North Carolina Kenan-Flagler Business School. Teaches at the Universities of Oregon, Notre Dame, and Michigan State.NOTE: This Book does not includes Access Card or Access Code. This is a Standalone BookEssentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing... [PDF.ds30] Essentials of Marketing Rating: 3.80 (570 Votes)
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